(Ab)using Motivation 11/8/2016 5:19:00 PM
Frustration, says Fogg, is usually more fixable than annoyance. When we want people to do something our first instinct is usually to try to increase their motivation – to persuade them. Sometimes this works, but more often than not the best route is to make the behaviour easier. One of Fogg’s maxims is, “You can’t get people to do something they don’t want to do.” A politician who wants people to vote for her makes a speech or goes on TV instead of sending a bus to pick voters up from their homes. The bank advertises the quality of its current account instead of reducing the number of clicks required to open one. Making Apps Addictive


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