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From: Eric Lawrence Howdy, Jeff--
I know CEOs are never the first to read their email (if they ever read it
at all), but I’m willing to play along if you are.
As you can see below, I today received an email from Amazon that I don’t
feel lives up to the standards you’ve set for yourselves. In particular,
announcing that you’ve made a mistake and are charging the customer for it is
one thing, but adding “This e-mail was sent from a notification-only e-mail
address” on the end is simply rude. I mean, I’m sure that there’s some web form
somewhere you’d prefer the victim use to plead their case, but you omit that
information entirely in this message. And, of course, it probably wouldn’t take
any of Amazon’s thousands of tech wizards more than a few afternoons to build a
gateway that could carry an emailed response into such a system.
Now, I’m sure this isn’t a huge priority for you since Amazon so rarely
makes mistakes. I mean, it’s been over 13 years since I ordered a pan and you
sent me a vacuum cleaner instead. And I’ve ordered thousands of dollars worth of
stuff from you guys every year since then.
You might ask: “But how do you know that we received your return? Maybe it
was lost in the mail or something?”
And I’d note that it’s probably a good idea for y’all to look at your UPS
logs. But in this case, you needn’t even do that, since I returned two items
from the same order, in the same box, and you properly credited one of the two.
This could have been a lovely conversation that I could have conducted with one
of your Mechanical Turks in customer support.
I don’t particularly care about the 14 bucks, because Amazon kindly sends
me quite a bit of money every month (I’m an affiliate, and a writer you
publish). But I’m also a stockholder, and I know that part of Amazon’s sky-high
valuation is based on having legendary customer service, the better to leave all
of your competitors in the scrap bin of history. So I really hope that you fix
this and avoid alienating anyone who’s less of a loyal customer than I have been
and will likely continue to be.
I’m sure you’re busy, but if you too think that Amazon should stop flipping
off customers with un-replyable emails, would you mind sticking one of your
infamous “?”s at the top of this mail and forwarding it off to the folks who
handle Amazon’s notification emails?
thanks a bunch!
-Eric
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